آن لائن کاروبار-یا- مزدوری

کیا آپ آن لائن فروخت کی دوڑ میں ہیں؟ ای کامرس افسانہ؟ کیا آپ نے صرف چھلانگ لگائی اور بغیر کسی سمت کے بھاگے؟ کچھ بڑی سوشل میڈیا سائٹس پر پراڈکٹس کی تصاویر پوسٹ کریں، ان سائٹس کو ایڈورٹائزنگ فیس ادا کریں، ان کے اصولوں پر عمل کریں، ان کے احکامات کی تعمیل کریں اور پھر بھی وہ آپ کو کہیں بھی روک سکتے ہیں۔ ان کا آپ کے گاہک، آپ کی مصنوعات، آپ کے کاروبار، آپ کے اشتہارات اور آپ کی آمدنی پر مکمل کنٹرول ہے۔ سنجیدگی سے، کیا آپ اپنے کاروبار کے حقیقی مالک ہیں اور وہ آمدنی حاصل کر رہے ہیں جس کے آپ مستحق ہیں؟

ایک لمحے کے لیے تصور کریں، آپ نے اس میں سے بہت سے پروڈکٹس کا انتخاب کیا، آپ نے پوسٹ کو ڈیزائن کرنے کے لیے اپنی محنت لگائی، آپ اپنے سوشل میڈیا پیج پر دوستوں، فیملی ممبرز کو اکٹھا کرتے ہیں، آپ بہت سے لوگوں سے شیئر اور لائک کرنے کی درخواست کرتے ہیں، اور اپنے پیج کو ہر ایک کو ریفر کرتے ہیں۔ آپ کی فہرست کا ممکنہ رابطہ اور آپ سوچ رہے ہیں کہ آپ اپنے کاروبار اور اپنے اسٹور کو فروغ دے رہے ہیں۔ جزوی طور پر، ہاں، لیکن مجموعی فائدہ سوشل میڈیا سائٹ کے لیے ہے۔ آپ اپنا پیسہ، اپنی کوششیں، اپنے رابطوں کو خرچ کر کے پہلے اس سائٹ کو اور پھر اپنے پیج کو شہرت دے رہے ہیں۔

میں اسے اس طرح سمجھتا ہوں، ایک کمپنی سوشل نیٹ ورکنگ کے لیے ایک کاروبار شروع کرتی ہے اور ہر ایک کو اس سائٹ میں شامل ہونے اور اپنے دوستوں سے جڑنے کے لیے راضی کرتی ہے۔ اس کے لیے، وہ آپ کی اپنی رابطہ فہرست استعمال کرتے ہیں اور پھر آپ کے رابطہ کو مزید قائل کرتے ہیں کہ وہ لوگوں کو اس سائٹ پر لانے کے لیے ایسا ہی کریں۔ مثال کے طور پر آپ کے دو سو رابطے ہیں، اور آپ کے ہر رابطے میں کم و بیش ایک ہی مقدار میں رابطے ہیں۔ مجموعی طور پر وہ ہزار لوگوں سے رابطہ کر سکتے ہیں اور اگر صرف دس فیصد لوگ اس سائٹ میں شامل ہو جائیں تو ان کے پاس صرف آپ کی رابطہ فہرست استعمال کرنے سے چار ہزار صارفین ہوں گے۔ کیا یہ احمقانہ بات نہیں ہے کہ ہم انہیں اشتہار دینے کے لیے مزید ادائیگی کرتے ہیں اور اگر وہ ہمارا اشتہار صرف ہماری رابطہ فہرست کے دائرے میں گردش کرتے ہیں تو وہ اس فہرست سے کم از کم چار ہزار آراء تک پہنچ سکتے ہیں جو ہماری فہرست تھی اور وہ آپ سے پیسے بھی لیتے ہیں۔

انہوں نے آپ جیسے صارفین کے فون ڈیٹا سے اربوں صارفین کو جمع کیا اور پھر اسے آپ ہی کو فروخت کیا اور آپ سے رقم وصول کی۔ کیا آپ اونچی آواز میں ہنس رہے ہیں؟کیا آپ نے کبھی سوچا ہے کہ اگر آپ کسی مشہور سوشل ویب سائٹ پر شرٹس بیچ رہے ہیں تو اسی پلیٹ فارم پر سینکڑوں دوسرے بیچنے والے بھی ہیں، اور صارفین کو فون سے دوسرے فون پر اکٹھا کیا جاتا ہے۔ آپ اشتہار دینے کے لیے رقم ادا کرتے ہیں، آپ ان کے احکامات، ان کے اصولوں کی تعمیل کرتے ہیں۔ سمجھنے کے لیے کوئی راکٹ سائنس کی ضرورت نہیں ہے۔ ہمیشہ طریقہ کار، صلاحیت اور طلب یا رسد کے اصول ہوتے ہیں۔ میں کسی بھی تاجر کو بے ترتیب دوڑ اور مقابلے میں کودنے کا مشورہ نہیں دوں گا جس کا فائدہ صرف سائٹ کے مالک کو ہوگا۔ بیچنے والے کو کسی تیسرے شخص کو اپنی سرمایہ کاری، اپنی مصنوعات، اپنی کوشش اور حتیٰ کہ اپنے رابطوں سے پیسہ کمانے کی اجازت کیوں دینی چاہیے۔

ایک معیاری حکمت عملی جو اپنا وقت لیتی ہے، بنیادی عمل کو اپنانے میں، مناسب تربیت حاصل کرنے اور ایک اچھا ٹیم ورک قائم کرنے کے لیے جو فروخت کے لیے ایک مؤثر چینل تشکیل دے سکتی ہے۔ کیا آپ نے کبھی سوچا ہے کہ “لائکس”، “فالورز”، “سبسکرائبرز” آپ کے گاہک ہیں؟ نہیں، مؤثر رسائی کا مطلب ہے ممکنہ صارفین اور ہر کوئی پیروکاروں اور سبسکرائبرز کے ارد گرد کھیلتا ہے۔ اس جال کو توڑیں، اپنا ای کامرس نیٹ ورکنگ قائم کریں جو مصنوعات اور خدمات کو بدل سکتا ہے۔

آپ کے بہت سے سوالات ہوسکتے ہیں اور آپ براہ راست بلاگ سے ای میل یا میسج کے ذریعے پوچھ سکتے ہیں۔

کیریئر اور ملازمت

کیریئر ایک حقیقی سوال ہے جو ذہن میں اس وقت آتا ہے جب آپ اپنی تعلیم کا پہلا حصہ ختم کرنے والے ہوتے ہیں۔ اور بہت ساری “دکانیں” ہیں جو اپنے کورسز کو دلچسپ الفاظ اور گرافکس کے ساتھ اپنے “ممکنہ صارفین” کے مستقبل کے بارے میں امید افزا مکالموں کے ساتھ بیچتی ہیں۔

سب سے پہلے تو یہ جاننا چاہیے کہ کیریئر دراصل کیا ہے؟ کیریئر ایک ایسی چیز ہے جو مکمل طور پر آپ کی ذہنیت، اہلیت اور دلچسپی پر منحصر ہے۔ یہ وہ چیز نہیں ہے جو اس وقت ٹرینڈ کر رہی ہے۔ آپ اپنی اکاؤنٹنگ ڈگری سے کماتے ہوئے گھر کی سجاوٹ میں اپنا کیریئر بنا سکتے ہیں۔ مبہم لگتا ہے؟ جی ہاں، یہ تھوڑا سا الجھا ہوا ہے جب تک کہ آپ ایک وسیع میدان میں نہیں سوچتے۔بہت سے لوگ اپنی ملازمت کو اپنے کیریئر کے طور پر دیکھتے ہیں۔ وقت گزرنے کے ساتھ ساتھ دونوں اصطلاحات کے درمیان فرق دھندلا ہوتا جا رہا ہے۔

ایک اچھا کیریئر کسی ایسی چیز میں ہو سکتا ہے جسے آپ کرنا پسند کرتے ہیں۔ آپ کے تخیلات، آپ کی دلچسپی اور جذبہ آپ کو اپنے کیریئر کا انتخاب کرنے کی طرف لے جا سکتا ہے۔ اس سے کوئی فرق نہیں پڑتا کہ آپ سافٹ ویئر، اکاؤنٹنگ یا مینجمنٹ کی تعلیم حاصل کر رہے ہیں۔ بلاشبہ، اگر آپ مینجمنٹ، سافٹ ویئر یا اکاؤنٹنگ سے محبت کرتے ہیں تو یہ آپ کے کیریئر کی لائن ہوگی۔ کیریئر کا انتخاب کرنے سے پہلے، آپ کو یہ سمجھنا چاہیے کہ آپ انٹرنیٹ پر زیادہ بولی جانے والی اصطلاحات کے موجودہ رجحانات یا تعلیمی “کاروبار” کے اشتہارات سے متاثر ہوئے بغیر کیا کرنا پسند کرتے ہیں۔ اور غور کرنے والی دوسری بات یہ ہے کہ کیا سیکھنے کے وسائل اور رہنمائی کی کوئی اچھی دستیابی ہے؟ اگر آپ ویڈیو گرافی میں دلچسپی رکھتے ہیں، تو آپ کو بہترین اسٹیشن تلاش کرنا چاہیے جہاں سے آپ سیکھ سکیں اور یہ ضروری نہیں کہ یہ کوئی تربیتی ادارہ ہو۔

اس لیے پہلے اپنی ملازمت کا انتخاب کریں جس سے آپ اپنی زندگی گزارنے کے لیے پیسہ کما سکیں اور اپنے کیریئر کے اہداف کو متوازی طور پر حاصل کر سکیں اگر آپ کا منتخب کردہ کریئر وہی نہیں ہے جو آپ نے پڑھا ہے۔ بدقسمتی سے، انٹرنیٹ پر گھومنے اور ویڈیوز اور مضامین تلاش کرنے سے، پھر اسے گھنٹوں دیکھنے سے آپ کی راہ ہموار نہیں ہوتی اور عام طور پر فریشرز سوچتے ہیں کہ راتوں رات کروڑ پتی بننے کے بہت سے آسان طریقے ہیں۔ تو اندر کی توانائی اور کچھ کرنے کا جذبہ ٹھنڈا ہو جائے گا۔ کامیابی کے لیے کوئی لفٹ نہیں ہے، آپ کو صرف سیڑھیوں سے ہی جانا ہے۔ جیسا کہ ہم سب جانتے ہیں کہ ہماری مقامی تعلیم کا معیار کافی فرسودہ ہے اور اگر کوئی، کہیں نظام سے ہٹ کر طلبہ کو کچھ سکھانے کی کوشش کرتا ہے تو ہم اسے فضول یا وقت کا ضیاع سمجھتے ہیں۔

جب ہم کیریئر اور کامیابی کے بارے میں بات کر رہے ہوتے ہیں تو بہت سی چیزیں اہم ہوتی ہیں۔ تعلیمی نظام، نصاب، پیشہ ورانہ رہنمائی، دستیاب وسائل اور ان وسائل کی قیمت، وقت، مواد کا معیار، تجربے کے مواقع اور سب سے بڑھ کر اساتذہ اور گورننگ باڈیز کا اخلاص۔ میں نے کتاب میں پڑھا تھا کہ تبدیلی طاقت سے نہیں آتی نیت سے آتی ہے۔ تو کیا ہمیں یہ نتیجہ اخذ کرنا چاہئے کہ ہمارے پاس مذکورہ تمام چیزیں اچھی حالت میں نہ ہونے کی وجہ سے ہمیں کامیابی کے بارے میں نہیں سوچنا چاہئے؟ ہرگز نہیں، یہ ایک قطعی حقیقت ہے جو تاریخ سے لکھی اور ثابت ہے کہ جن قوموں کے پاس محدود یا کم وسائل تھے، انہوں نے بہت زیادہ کامیابیاں حاصل کیں اور اب وہ بہت سی چیزوں میں دنیا کی قیادت کر رہی ہیں۔

اصل چیلنج یہ ہے کہ اپنے آپ کو مشکل حالات میں ڈالیں اور مدد کی توقع کیے بغیر، آپ کے پاس جو بھی ہے، آسان یا مشکل، چھوٹا یا بڑا، خامیوں کے ساتھ کام کرتے رہنا ہے۔ دنیا بھر میں بہت نامور لوگوں کی ناکامیوں کی سینکڑوں کہانیاں ہیں۔ اصل بات یہ ہے کہ انہوں نے ہمت نہیں ہاری اور آگے بڑھے۔ اب مضمون کو مختصر کرنے کے لیے، ممکنہ طریقوں کی طرف آتے ہیں۔

اپنے آپ سے پوچھیں کہ آپ کس قابلیت میں خاص ہیں۔ جس چیز میں آپ بہت ماہر ہیں۔ نہ صرف نظریات میں، بلکہ یہ بھی چیک کریں کہ آیا آپ کے پاس اپنے پورٹ فولیو کے طور پر پیش کرنے کے لیے کوئی عملی چیز موجود ہے۔ آپ کو کن وسائل کی ضرورت ہے اور آپ اسے کہاں سے ترتیب دے سکتے ہیں؟ متعلقہ پیشہ ور افراد سے ملیں اور ان سے مزید سیکھنے کی کوشش کریں۔ اچھے سوالات کرنے کی صلاحیت پیدا کریں۔ ایک بار جب آپ اپنے آئیڈیا کو زیادہ سے زیادہ تیار کرنے کے لیے زیادہ سے زیادہ علم اکٹھا کر لیں گے، تو آپ مارکیٹ میں کودنے کے لیے تیار ہو جائیں گے۔ کیرئیر کے شعبوں کو حتمی شکل دینے اور اس پر عمل کرنے کے لیے اہم اقدامات جو واقعی ضروری ہونے چاہییں درج ذیل ہیں:

سب سے پہلے، خود کا اندازہ لگائیں کہ آپ کس چیز میں اچھے ہیں۔
دوسرا، مواقع، وسائل اور ضروریات کے بارے میں تحقیق۔
تیسرا، حتمی مقصد حاصل کرنے کے لیے چھوٹے اہداف مقرر کریں۔
چوتھا، وسائل کا بندوبست کریں اور اس کیریئر کے حاصل کرنے والوں کی کتابیں پڑھیں۔
پانچویں، حقیقی لوگوں سے ملیں جو کسی بھی لحاظ سے اس کے لیے مددگار ثابت ہو سکتے ہیں، اور ان کے تجربات سے سیکھیں۔
چھٹا، ان لوگوں سے جڑیں جو کیریئر کے اسی طرح کے مقاصد کے لیے جدوجہد کر رہے ہیں۔
ساتویں، اس سلسلے میں کچھ عملی تخلیق کرکے اپنے آپ کو ثابت کریں۔
آٹھویں، اپنی تشہیر کریں، خود کو برانڈ کریں۔
نواں، اپنی شخصیت اور اپنے کام کی جگہ کو تیار کریں جو آپ کے ذوق اور پیشہ ورانہ مہارت کو ظاہر کرے۔
دسواں، اور سب سے اہم، اپنے نقطہ نظر کو اعتماد کے ساتھ لیکن حقیقی علم کے ساتھ بتائیں۔ اگر آپ کو نا مکمل علم ہے تو مت بولیں، ہاں اس صورت میں آپ دوسروں سے سوالات کر سکتے ہیں۔

کیریئر ایک ایسی چیز ہے جو حقیقی آپ، آپ کے حقیقی باطن کی پہچان ہے۔ یہ ضروری نہیں کہ آپ کی آمدنی کا ذریعہ اور آپ کا کیرئیر ایک ہی ہو۔ یہ ایک جیسا ہوسکتا ہے، لیکن ہمیشہ نہیں۔ ایک بار جب آپ کیریئر کے اہداف حاصل کرنا شروع کر دیں گے، آپ کو خود بخود اس سے پیسہ کمانے کا موقع مل جائے گا۔

ایک سافٹ ویئر انجینئر ایک بہت اچھا ٹینس کھلاڑی ہوسکتا ہے، ایک اکاؤنٹنٹ ایک بہت ہی شاندار وائلڈ لائف فوٹوگرافر ہوسکتا ہے اور ایک ڈاکٹر بہت اچھا کہانی نویس ہوسکتا ہے۔ اس لیے کیریئر کو ابتدائی ذرائع آمدن کے ساتھ نہیں ملانا چاہیے، کیونکہ آمدنی کا ذریعہ کولڈ ڈرنک کی فروخت سے لے کر ٹریننگ تک، پارسل کی ترسیل سے لے کر اکاؤنٹنگ تک، ویٹر سے کھانا پکانے تک، فری لانس سے ملازمت اور ملازمت سے کاروبار میں تبدیل کیا جا سکتا ہے لیکن کیرئیر ایک چیز ہے۔ جسے آپ اپنے ساتھ بہت دور لے جائیں گے۔ تو بس کھانا پکانے اور شیف بننے، کپڑے سلائی کرنے اور ڈریس ڈیزائنر کے درمیان فرق محسوس کریں۔

Are we a Frustrated Nation?
It naturally happens to almost everybody when arrives from somewhere abroad, it seems very awkward when we compare ourselves with those we have just visited. Same thing always happened to me, but this time I feel it really intense and thought “Are we a frustrated nation”? Why it happened? Let me elaborate it in points :

1. When you exit from tube of aircraft, you see the different face of the same people who were with you at origin where we came from : like, they start talking loudly on cellphone, abusing, pretending themselves that they have been just returned from some kinda space or planet. Frustrated to be special, different and superior in any sense

2. When you see the authorities of of Airport, they seems like double-standard robots who react with everybody in a different way : smiling face in front of FOREIGN PASSPORT and STYLISH FOREIGNERS, creases on forehead in front of mediocre passengers, strict and professionals like in front of those who came here on holidays and many many more

3. Customs people shout at you as you are a criminal and smuggling drugs in Pakistan and they are PATRIOT SONS OF SOIL who are defending their soil from the criminals like us. Not a little piece of courtesy and riding all with same stick.

4. If you have some gifts for your family like, Video System, Laptops and Some Electronics that is normally allowed and logically not to sell/commercial purpose, then WARNING, HALT, these goods are suspicious and it contains a custom duty which we suppose to bypass intentionally and that is more than actual cost of good. When you seems afraid, then another business starts of bargaining.

5. When you SAFELY exit from the gate, then BEWARE of Taxi Drivers who are near to grab you with them and explain you why they are asking so much amount for that short distance travel.

After reaching home, when you start your routine life, you can observe the difference easily in first 2 3 days, coz after 2 or 3 days you’ll indulge in this and then you won’t see anything strange.

What you’ll observe, remember you are a part of this now and you don’t have STRANGER-LOOK, every seller will try to sell you at any cost by claiming his good superior than others. Uncontrolled traffic, everybody is abusing other without or on a nonsense reason. Police seems like robbers who stop you anywhere anytime without a reason and you’ll feel that you are the only responsible for worst law and order situation and you are the only one because of whom this traffic is disturbed.

You’ll see the mob who is demolishing the property of you and others like you, because of load shedding, blasphemy, some statement from a politician and target killing or whatever reason. They’ll block the main roads in peak rush hours and rest of them will be finding the way to reach their destination and in this way finding exercise there will be many clashes and wrestling happens.
When (God Forbid) you’ll face any robber on the road, you’ll feel you’re the only wealthy, satisfied and tension less person who is responsible for unemployment and let them commit a crime. They can shoot you even for Rs.500/- (I seen this in a news when I was abroad) and nobody can expect the justice for that blood-shed even you money and valuables. You’ll be silent because you know nothing will happen and you have to face more botheration.

After a day long on your work, you’ll behave like CHANGEZ and HALAAKU with your family, you’ll be hating a little noise, over-reacting on innocent mistakes of kids after absorbing abuses, noise, fight, lies, threats, miscommitments and then your kids and spouse will throw it to near ones…….

So this chain will spread hatred all around in continuous motion day by day. Is it true?, Are we a frustrated nation? if YES, WHY??? Please comment

20 Ways Of Training The Mind On Positive Thinking

The mind is a powerful tool. It’s important to train it properly if you wish to get the results you want in your life. Here are 20 simple tips for how to train the mind on positive thinking in order to get the results you want in your life.

1. Start the day with cheers and smiles.
Your whole day depends on how you greet the morning. Therefore, as long as you welcome it with energy and high spirits, everything will go okay. You don’t want the rest of the day to get ruined, do you? Come on, smile! It doesn’t cost anything but is worth everything.
2. Ask for guidance.
Only God knows what we will be having on the day ahead of us. He will surely appreciate a few minutes of praying and asking for guidance from Him. Also, have faith on Him that He is more than willing to grant our requests as long as it is for our own good. With God as our guide, we don’t have any reason not to say and believe in the thought that I can do this. I can make it through this day. Nothing is impossible. After all, God is with me.
3. Plan the day ahead.
To avoid mistakes that will cause negative output on your daily activities that will later on become negative thoughts, it is better to plan your work first; after which, work your plan. Make sure today’s goals are clearly defined and absorbed by your mind. This can be done even before you get out of bed each day, just so immediate addressing issues as they arise can be avoided.
4. Keep your mind focused on important things.
Set goals and priorities for what you think and do. Visualize practicing your actions. Develop a strategy for dealing with problems. Concentrate on things that need to be taken seriously, but at the same time, take time to relax and enjoy. This way, favorable results may take place.
5. Be detached from the outcome.
They say that life is like a Ferris Wheel; sometimes, you’re on the top, and sometimes at the bottom. This means that there will be times in our lives where some things would not turn out according to what we want them to be. Don’t be annoyed if you don’t get what you desire. However, do your best in everything you do. Only, don’t get too attached on the probable results that may only cause disappointments and upsets.
6. Try new things and challenges.
See learning and changes as opportunities. There’s nothing wrong in changing attitudes and routines as long as they are for the good and improvement of who you are and what you do. Doing new things may include considering more options for a project, meeting new people from different places, asking lots of questions. Through this, the flow of thinking is directed to improvement and negative thoughts will be easily eradicated.
7. Balance your desires.
We live in a place of opposites and duality of gain and loss, pleasure and pain, light and dark, male and female, love and hate. This is how the cycle of life goes. We can never have all the good things in life at the same time. In love, there will always be someone who gets hurt. In wealth, there will always be people who will not be fortunate enough. Measure and moderation is the primary key.
8. Be realistic.
Make sure that what you want is something possible. Hoping for something to happen which would never really materialize in real life will only bring you disappointment. For instance, you wish to lose weight. Therefore, you have to set a goal and act on appropriate measures within a period of time to achieve what you wish. Hey, No one can get slimmer overnight.
9. Keep track of your mental and physical health.
This way, you will know how far you can keep believing. Know yourself. There is no other person in the world who can tell who you really are. Know your passions, favorites, and principles. Spend some quality time by yourself reading, listening to music, day dreaming, and the likes. If you know yourself completely, you will be aware of how far can you go physically, mentally, and emotionally.
10. Love yourself.
Before you expect for other people to love and adore you, it is always you who needs to love yourself first. Make a positive commitment to yourself, to learning, work, family, friends, nature, and other worthwhile causes. Praise yourself as much as you praise others once in a while. When you start feeling confident about yourself, positive thoughts will naturally flow to your mind.
11. Laugh.
Enjoy. Have fun. Looking at the brighter side of life starts with entertainment and pleasure. Laughter is the best medicine, so they say. Whether your illness is physical or emotional, a few laughs and giggles can help you throw away heavy baggage such as anxiety, disappointment, or nervousness.
12. Keep a list of your goals and actions.
Familiarize yourself with things you want to accomplish and with the ways you must undertake to complete them. By the time you are certain of what you want to do and carry out in your life, a stronger mind and will power will exist within you.
13. Associate with positive people.
In every classroom, work place, or simply anywhere you go where there are groups of people, look for optimistic ones. There are lots of them, I’m sure. Associate with them, hang-out, discuss matters. They can help you build self-confidence and self-esteem.
14. Make it a habit to ask questions.
This is not equal to dumbness and ignorance; rather, it is associated with seeking more information and understanding matters clearly. With more knowledge, there is also more power.
15. Be open.
We have to accept the fact that we don’t know everything. And that we are continuously learning in every place we go, with every people we meet as everyday passes. We should not close our minds to new ideas and information that comes our way. Our mind is so spacious that it is impossible to fill it up completely. Thus, we should accept worthy things that may help us become better and brighter persons.
16. Have trust in other people.
Although it may seem difficult and risky to give trust to just any people, when you believe in them or confident on what they are doing for you, doubts and negative judgments on them will be unnecessary. Also, it will bring harmonious relationships between you and your colleagues.
17. Forgive and forget.
Mistakes and failures are the root causes of negative thinking. If we somehow learn to let go of all the pain, agony, and fear we try to keep inside our hearts and minds, then there will be nothing more to block our clear thoughts from being expressed. Forgive yourself for committing mistakes and forget these mistakes.
18. Learn from experiences.
Learning inside the classroom is different from learning outside it. In school, one learns the lesson first before taking an exam; while in real life, one takes the test first before learning the lesson. This test in the real life is our experiences. If we failed in that test, i.e. the experience is not so good, we study the situation and learn the lesson. From here, we can avoid committing the same mistake twice.
19. Count your blessings.
Focus on what you have rather than what you don’t have. Absence of our desires will only bring discontentment and disappointment that will only waste our time. Instead, be thankful and appreciative with all the blessings we receive.
20. Kiss your worries goodbye.
At the end of everyday, before going to sleep, there is no need to keep bad experiences and unhappy moments that had happened in the day within you. Let them go, throw them out of the window and kiss them goodbye. Dream sweetly. As a new day unfolds, new hope arises. Keep believing. Always have faith.
Two Choices

 
Two Choices

What would you do?…..you make the choice. Don’t look for a punch line, there isn’t one. Read it anyway. My question is: Would you have made the same choice?

At a fundraising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that
would never be forgotten by all who attended. After extolling the school and its Dedicated staff, he offered a question:

‘When not interfered with by outside influences, everything nature does, is done with perfection.

Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do.

Where is the natural order of things in my son?’

The audience was stilled by the query.

The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’

Then he told the following story:

Shay and I had walked past a park where some boys Shay knew were playing baseball. Shay asked, ‘Do you think they’ll let me play?’ I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son were allowed to play, it would give him a much needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning.’

Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.

In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three.

In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands.

In the bottom of the ninth inning, Shay’s team scored again.

Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game?

Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the Plate, the pitcher, recognizing that the other team was putting  inning
aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.

The first pitch came and Shay swung clumsily and missed.

The pitcher again took a few steps forward to toss the ball softly towards Shay.

As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher.

The game would now be over.

The pitcher picked up the soft grounder and could have easily thrown the ball to the first baseman.

Shay would have been out and that would have been the end of the game.

Instead, the pitcher threw the ball right over the first baseman’s head, out of reach of all team mates..

Everyone from the stands and both teams started yelling, ‘Shay, run to first! Run to first!’

Never in his life had Shay ever run that far, but he made it to first base.

He scampered down the baseline, wide-eyed and startled.

Everyone yelled, ‘Run to second, run to second!’

Catching his breath, Shay awkwardly ran towards second, gleaming and struggling to make it to the base.

By the time Shay rounded towards second base, the right fielder had the ball . The smallest guy on their team who now had his first chance to be the hero for his team.

He could have thrown the ball to the second-baseman for the tag, but he understood the pitcher’s intentions so he, too, intentionally threw the ball high and far over the third-baseman’s head.

Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, ‘Shay, Shay, Shay, all the Way Shay’

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’

Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team.

‘That day’, said the father softly with tears now rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’.

Shay didn’t make it to another summer. He died that winter, having never forgotten being the hero and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

AND NOW A LITTLE FOOT NOTE TO THIS STORY:

We all send thousands of jokes through the e-mail without a second thought, but when it comes to sending messages about life choices, people hesitate.

The crude, vulgar, and often obscene pass freely through cyberspace, but public discussion about decency is too often suppressed in our schools and workplaces.

If you’re thinking about forwarding this message, chances are that you’re probably sorting out the people in your address book who aren’t the ‘appropriate’ ones to receive this type of message Well, the person who sent you this believes that we all can make a difference.

We all have thousands of opportunities every single day to help realize the’natural order of things.’

So many seemingly trivial interactions between two people present us with a
choice:

Do we pass along a little spark of love and humanity or do we pass up those opportunities and leave the world a little bit colder in the process?

A wise man once said every society is judged by how it treats it’s least fortunate amongst them.

Focus on your strengths
Do you remember when you were about six years old and Uncle Abdullah used to ask you, “What do YOU want to be when you grow up?” The answers back then were so easy! A Doctor…. A Pilot… or RAMBO! But sooner or later, the question got more serious … and the answers didn’t come as quickly! It seems that whether you’re just starting high school or about to finish college, the question on everyone’s mind (including yours!) is, “What do you want to do with your life?”

Unless you’ve already signed an BIG TELEVISION CHANNEL contract or are the next big pop singing sensation, making decisions about your future can be pretty overwhelming! But figuring out who you are and what you want to do can actually be a lot of fun. Here are a few tips to get you on track…
Focus on Your Strengths

RITO — lets play it. Take out a pencil and write down three things that you’re good at. Don’t be modest … and no, sleeping doesn’t count! Are you the one who always provides a shoulder to cry on? Do you make a mean chili? Can you easily ace an essay exam? Chances are your strengths are also things that you enjoy doing. And, the most successful people in the world would probably agree … it’s important to love what you do!

Now, next to each item, write down some jobs that use those strengths. For example, if you’re great in the kitchen, you could pursue a job as a chef, a caterer, or even a nutritionist. Or, if you have a knack for writing, consider journalism, teaching English, or even writing the next great novel!
Livin’ the Life

Once you have some ideas about what kind of career would be a good fit, you need to figure out what kind of lifestyle is important to you. Do you think that making money is the most important aspect of a career? Or, do you think that if you’re doing something that makes you happy, nothing else matters? For many people, “giving back” to society by choosing a career that helps others is important. So, try making a list of the values that are most important to you and then compare it to your list of jobs to see where there may be overlap. Once an elder said to me “ KIA HOSAKTA HAY is not important, BALKAY TUM KIA KAR SAKTAY HO YE SOCHO.

You also need to prioritize what you are willing to do in order to get your dream job. So, if you dream of being a surgeon, you need to be OK with eight years of medical school! And remember, most musicians perform for peanuts for years before being discovered and hitting it big!
Find a Mentor.. THE GURU

One of the best ways to find out if you’re on the right career track is to spend time with a mentor. A mentor doesn’t necessarily have to be in the exact job that you want, but find someone who does something in the field that interests you. Here are some questions that you might ask your mentor:

  • What kind of training and/or education does this job require?
  • What are the best things about this job? What are the bad parts?
  • What would you have done differently in your career path?
  • What advice do you have for people who are just starting out?
and a single question you have to ask yourself :
  • MUJH MAIN HIMMAT HAY?
A good mentor can steer you in the right direction and even help you when it’s ultimately time to look for a job.

According to Seema, a 19-year-old childcare provider, “You want to be able to pick your job … you don’t want it to pick you!” Take your time figuring out what will be a satisfying career, and don’t be afraid to take some chances. Many people go through several careers before sticking with one that fits, but it’s never too early to start thinking about what suits you!

Fresh graduates and young professionals have a higher chance of being unemployed today. Recession has forced companies to close down or cut their operations which, either way, forced job losses by hundreds or even thousands.
A few months ago, job loss is thought to be only on companies who offer luxury items or services.  Essential products and services are also being affected today as they announce massive job cuts. This situation is not only felt in Pakistan as the whole world is bracing for recession which could greatly affect the lives of millions or even billions worldwide. You are listening NOKRI KAHAN HAY YAR ! type of phrases these days frequently.
The young professionals will have a hard time getting a job during recession. But that doesn’t mean they would have financial trouble ahead. There are still ways on how to thrive in this looming economy for fresh graduates. As a young professional, they have the ability to adapt, improve and even unlearn some things just to make sure they would fit to a new career.

Self Employment Approach

 

Versatility to thrive in recession for young graduates is not only based in careers. They also have the ability to make some changes and improvements in what they know to establish a good business. (APNA KAAM)
Some would refute the idea of starting a business because of the current recession. Even small businesses are feeling the bug of recession. This should be taken into consideration when starting a business but this only happens in a wider environment.
You need to examine the local economic conditions. Although the general feeling about the hardship in recession is there, not everyone is having a hard time dealing with it. There is still a chance that your community is striving well.
But even if the local community is not doing well, there are still services based on recession that a fresh graduate could consider. Discovering these businesses only require creativity and a little research. There will always be something that you can offer to your community that might have some profit during recession.

Overhead Way

 

The rising unemployment, if you take a look at it carefully, is only based on the fact that large companies are opting to close down. Although there are blue collared jobs lost, the number is a lot less compared to white collared jobs.
In short, the jobs that are lost today are mostly jobs that offer great pay with great benefits. These types of jobs offer a great career and a great chance to live a good life. But because of recession, these types of jobs are now gone and if there are a few left; the chances of fresh graduates getting them are very small.
For that reason, pushing yourself to that type of job is not really viable. They could just get you frustrated as competition to these jobs is very fierce.  In the meantime, consider having a job that could be considered as a “bridge” or a temporary job that could pay your basic needs. These are simple jobs that will be used until the economy is back on its feet.
“ Perhaps the most valuable result of all education is the ability to make yourself do the thing you have to do, when it ought to be done, whether you like it or not; it is the first lesson that ought to be learned; and however early a man’s training begins, it is probably the last lesson that he learns thoroughly. “
Overloaded at Job? How to Manage –

The First Step in Managing Job Overload

We have all experienced that appalling sense of having far too much work to do and too little time to do it in. We can choose to ignore this, and work unreasonably long hours to stay on top of our workload. The risks here are that we become exhausted, that we have so much to do that we do a poor quality job, and that we neglect other areas of our life. Each of these can lead to intense stress.

The alternative is to work more intelligently, by focusing on the things that are important for job success and reducing the time we spend on low priority tasks. Job Analysis is the first step in doing this.
The first of the action-oriented skills that we look at is Job Analysis. Job Analysis is a key technique for managing job overload – an important source of stress.
To do an excellent job, you need to fully understand what is expected of you. While this may seem obvious, in the hurly-burly of a new, fast-moving, high-pressure role, it is oftentimes something that is easy to overlook.
By understanding the priorities in your job, and what constitutes success within it, you can focus on these activities and minimize work on other tasks as much as possible. This helps you get the greatest return from the work you do, and keep your workload under control.
Job Analysis is a useful technique for getting a firm grip on what really is important in your job so that you are able to perform excellently. It helps you to cut through clutter and distraction to get to the heart of what you need to do.
Note that this tool takes two forms – the short-form we discuss here assumes that your organization is already well organized and that its job descriptions, review criteria and incentives are well-aligned and correct. The long-form, helps you to deal with jobs where this is not the case – here, inconsistent job design can cause enormous stress.

How to Use the Tool:

To conduct a job analysis, go through the following steps:

1. Review formal job documentation:
  • Look at your job description. Identify the key objectives and priorities within it.
  • Look at the forms for the periodic performance reviews. These show precisely the behaviors that will be rewarded and, by implication, show those that will be punished.
  • Find out what training is available for the role. Ensure that you attend appropriate training so that you know as much as possible about what you need to know.
  • Look at incentive schemes to understand the behaviors that these reward.
2. Understand the organization’s strategy and culture:
Your job exists for a reason – this will ultimately be determined by the strategy of the organizational unit you work for. This strategy is often expressed in a mission statement. In some way, what you do should help the organization achieve its mission (if it does not, you have to ask yourself how secure the job is!). Make sure you understand and perform well the tasks that contribute to the strategy.
Similarly, every organization has its own culture – its own, historically developed values, rights and wrongs, and things that it considers to be important. If you are new to an organization, talk through with established, respected members of staff to understand these values.
Make sure that you understand this culture. Make sure that your actions reinforce the company’s culture, or at least do not go against it. Looked at through the lens of culture, will the company value what you do?
Check that your priorities are consistent with this mission statement and the company culture.

3. Find out who the top achievers are, and understand why they are successful:
Inside or outside the organization, there may be people in a similar role to you who are seen as highly successful. Find out how they work, and what they do to generate this success. Look at what they do, and learn from them. Understand what skills make them successful, and learn those skills.

4. Check that you have the people and resources to do the job:
The next step is to check that you have the staff support, resources and training needed to do an excellent job. If you do not, start work on obtaining them.

5. Confirm priorities with your boss:
By this stage, you should have a thorough understanding of what your job entails, and what your key objectives are. You should also have a good idea of the resources that you need, and any additional training you may need to do the best you can.
This is the time to talk the job through with your boss, and confirm that you share an understanding of what constitutes good performance in the role.
It is also worth talking through serious inconsistencies, and agreeing how these can be managed.

6. Take Action:
You should now know what you have to do to be successful in your job. You should have a good idea of the most important things that you have to do, and also the least important.
Where you can drop the less-important tasks, do so. Where you can de-prioritize them, do so.
Where you need more resource or training to do your job, negotiate for this.
Remember to be a little sensitive in the way you do this: Good teamwork often means helping other people out with jobs that do not benefit you. However, do not let people take advantage of you: Be assertive in explaining that you have your own work to do. If you cannot drop tasks, delegate them or negotiate longer time scales.

Summary:

Job analysis is a five-step technique for:
  • Understanding and agreeing how to achieve peak performance in your job;
  • Ensuring that you and your boss agree on the areas you should concentrate on when time gets tight; and the areas that can be de-emphasized during this time; and
  • Making sure that you have the resources, training and staff needed to do a good job.
By using the Job Analysis technique, you should gain a good understanding of how you can excel at your job. You should also understand your job priorities.
This helps you to manage the stress of job overload by helping to decide which jobs you should drop.
Job Analysis is just one of many practical action-oriented techniques for reducing the stress of job overload. These and other types of technique help you to resolve structural problems within jobs, work more effectively with your boss and powerful people, improve the way your teams function and become more assertive so that other people respect your right not to take on an excessive workload. These are all important techniques for bringing job stress under control, for improving the quality of your working life, and for achieving career success.
Constructive Communication for Teachers

Feelings and emotions–that’s what the child care profession is all about. Feelings for the children, the families, and yes, even co-workers is what makes this profession so fantastic. Yet, feelings make it so difficult to maintain professional boundaries and communicate constructively on an ongoing, consistent basis.

Perhaps you share, along with many of my clients, one of the biggest challenges in maintaining professional boundaries and consistently communicating constructively. This challenge is managing your feelings while communicating or while working to resolve an issue.

Here are a couple of case scenarios to illustrate how feelings can get in the way of communicating constructively.

Case Scenario 1: Misbah is Sara Ahmed’s teacher. Here’s what she said to a co-worker today. “Mrs. Ahmed just doesn’t care! I can’t believe she continues to send Sara to school with a doughnut and chocolate milk for breakfast in spite of our efforts to get the children to eat healthier. Not to mention the fact that Sara has a weight problem. And not to mention the fact that all the other children see Sara with a doughnut and they want one, too! She’s hopeless!”

Case Scenario 2: Misbah has to talk to a parent today about late fees that are owed for late pick-up. Misbah struggles with this because she knows the parent doesn’t have a lot of money and she can totally relate because she often feels she, herself, never has enough money, either. So she feels it’s better to put off trying to collect the money because that’s what she would like the people to whom she’s indebted to do for her.

In each case scenario can you identify the feelings and emotions that may prevent Misbah from communicating constructively?

In the first case scenario Misbah is feeling anger and resentment. Additionally, she’s judging the parent instead of empathizing with the parent. In the second case scenario Misbah is actually relating with the parent to the point where her own feelings are preventing her from addressing the issue at hand.

When it comes to communicating constructively, empathy is a vital tool to implement. Empathy allows you to understand things from the other person’s perspective without judging (including making snap judgments or jumping to conclusions) and without blaming. This is so important, yet requires much skill to implement.

So how can you master this skill of communicating with empathy? Here are a few tips to help you.

1. Focus on the facts and benefits of resolving the issue and solutions.

2. Remember another’s behavior is not an attack on you personally. So leave yourself out of it.

3. Ask yourself or brainstorm with others about the reasons the person may be displaying the undesirable behavior. Why is this person doing what they’re doing?

4. Ask yourself or brainstorm with others about the possible motivation the person has to make changes in what they’re doing. What is important to this person? Why would what I’m requesting be important to him or her?

5. When having positive and direct communication with the person, use phrases such as: “I value,” “I trust,” “I understand” and “I appreciate.”

Let’s put these tips to work to see how Misbah in Case Scenario 1 communicates with empathy and achieves positive, constructive results.

Misbah follows tip 1 and 2: She focuses on facts, benefits and solutions and removes herself personally. She asks herself: how can I best communicate with Sara’s mom to help her help Sara eat healthier?

Next Misbah follows tips 3 and 4: She truly seeks to understand things from Sara’s mom’s perspective through reflecting upon why Sara’s mom feeds Sara a doughnut for breakfast and what could possibly motivate her to change.

Did she want to give Sara a treat? Was she simply in too much of a hurry to feed Sara something healthier? Or perhaps was it a little of both?

After brainstorming with her director, Misbah now feels ready to communicate with Sara’s mom with empathy. She follows tip 5: Starting on a positive note, Misbah states, “I understand your wanting to give Sara a treat because you don’t get to spend much time with her. One of our priorities in working with children and families is to make sure their nutritional needs are met. We can’t do this alone–we have to partner with families to meet this goal. Is this a goal that you value? Great! Here’s how we can make this happen…”

The conversation continues and positive, constructive results are achieved!

Why better integration makes sense for business


The distinction is both wrong-headed and dangerous. It’s true that some people are natural born sellers, who are unhappy with ‘soft’ issues like strategy, planning and branding. But the strategists, planners and brand managers are a long way, sometimes inordinately long, from the front line. The lessons from the front, in peace as in war, bring the generals in the rear back to reality.

The first of those realities is that the customer is outside the company’s control. It follows that the sales person is a crucial contact in a critical activity – worth every bit of the double issue that the Harvard Business Review recently devoted to the discipline.
The contribution closest to my heart is entitled ‘The World’s Greatest Salesman’, advertised on the front cover along with all the heavyweight contributions from the academics, consultants, etc. However, the one-page contribution was well worth the billing. This is not to deny that the heavyweights possess great value. In fact, there’s a highly telling overlap between the heavier material and the one-pager. The world champion turned out to be Joe Girard, a car salesman who won his title way back in 1973.
UNCHALLENGED RECORD
The great feat that made the Guinness record book (and which still stands unchallenged) was to sell 1,425 cars in the year, including 174 in a single month. According to the HBR, the norm for the industry is four or five cars a month. The interesting question, in fact, is not how Girard achieved this fabulous level of turnover, but why the other salespeople in this sales-dependent industry are so poor: one deal a week is a miserable performance.
What makes it even more mysterious is that the sales staff work for independent dealerships whose franchises are only as valuable as their sales figures.
Yet the manufacturers find they must go to great lengths to motivate the dealers to improve their own effectiveness – I’ve attended dealer conferences at expensive venues where the delegates are royally entertained, in between lectures by people like me on how to improve their sales performance. Motivation dominates the discussions, and in the motivational mix the same item rules the roost – commission. Money is a great motivator, without doubt. So what can Joe Girard teach us about commissions?
The answer is nothing. The champ mentions the word only once, in describing his first sale. Having won over the customer by literally going down on his hands and knees and begging him to buy, Girard borrowed $10 from his boss against the commission owing. His monetary incentive was to earn anything he could to feed his family after a business failure.
The episode gave Girard an abiding gratitude for those who bought from him – he calls his emotion ‘love’. He had worked out that the customer wants more than a car; you want one that delivers exactly what you envisaged, or at least gets rapidly restored to full efficiency if anything goes wrong. Girard would make appointments to see customers, and have their problem fixed, often without charge, straightaway. He would send them cards every month with a changing picture and message, but always with the words ‘I like you’.
LOVE THY CUSTOMER
Girard’s credo goes deeper than that – ‘Love Thy Customer’. And not only your customer. The champ regularly entertained (at a nearby restaurant or his home) every fellow-employee who helped him to achieve his remarkable standards of customer service. This practice is endorsed by several studies which show that including supporting staff in productivity bonus schemes brings significant improvement in overall performance.
A business unit is a community with shared interests. Too often, the groups within the community are antagonistic. I once studied a company making construction materials where friction between sales and marketing was seriously affecting revenues. Nobody had thought of putting the two sets of people under the same roof and into the same incentive scheme, governed by the same performance measures. The obstacles to effective combined operations were artificial and easily removed.
But the Girard approach goes further, by co-opting the customer into the community of the business. Again, many studies have shown the benefits of this alliance. For one thing, the customer is a leading source of innovative ideas. The purchaser/user is also a sharp-eyed observer of what’s right and wrong about your operation. The sales people should be your conduits for accurate information about the level of customer satisfaction. But all too often reports are ignored. In particular, marketing people don’t want to be told by mere salesman that they – the marketeers – have got it wrong.
The lack of genuine community in companies was highlighted here a few years back when I published a questionnaire designed to show whether your company has entered the 21st century or is still stuck several decades behind. Here are the 18 questions I asked:
1 Is your company organized as a web or network, and not as a pyramid?
2 Is its focus external, not internal?
3 Is  flexible rather than structured?
4 Does the company draw its strength from change, and not from stability?
5 Does its structure consist of interdependent entities, not self-sufficient units?
6 Are its key resources ‘bits’ of information, not physical assets?
7 Are operations ‘virtually’ integrated, not vertically integrated?
8 Are products mass-customized, rather than mass-produced?
9. Is the company’s reach global, not just domestic?
10 Are financial reports real-time, not quarterly?
11 Are inventories measured in hours, not months?
12 Is strategy made bottom-up, not top-down?
13 Is leadership inspirational, not dogmatic?
14 Are workers treated as both employees and free agents?
15 Are job expectations built round personal growth, not security?
16 Are people motivated to build the business, and not only to compete?
17 Does the company look for and obtain revolutionary gains, and not just incremental improvements?
18 Is quality a no-compromise, total ‘must’, not merely the best that can be afforded?
THE NINETEENTH QUESTION 
As I remarked at the time, there may be some 18-yes companies around, but I have yet to meet one. You can see that a 19th question will fit perfectly well. Are marketing and sales partners, or adversaries? The question should not, of course, even arise. Sales can’t sell if the marketing platform is collapsing, and the marketeers can’t market if the sales side doesn’t implement and complement the marketing strategies.
You can call this ‘integrated’ sales/marketing – the highest state of evolution, coming after ‘undefined’, ‘defined’ and ‘aligned’.
These terms are used in the HBR by Philip Kotler, the doyen of marketing gurus, Neil Rackham and Suj Krishnaswammy in an article on ‘Ending the War Between Sales and Marketing’. In their account, the integrated company blurs the boundaries between the two disciplines and exhibits the following key features:
• The twain share structures, systems and rewards (see the case described earlier)
• Both, but especially marketing, start to focus on strategic, forward thinking tasks
• Marketeers share fully and deeply in management of key accounts
• Everybody uses the same metrics
• Budgeting stops being contentious and becomes more flexible.
RISE AND FALL TOGETHER
In sum, ‘a rise and fall together culture’ develops. This would be comical were it not so serious – because sales and marketing plainly always rise and fall together, and have done ever since marketing was invented. Lyndale F. Urwick defined the activity as far back as 1933. Where does the marketing leverage lie in your organisation?
• Who determines what the business shall make and sell – how many different lines and how many sizes and patterns?
• Who determines the price at which the business shall sell those lines?
• Who determines to whom the business can and should sell the lines?
• Who determines when lines should be added and withdrawn – including (critically important) ‘seeing that the supply of new products is adequate both as regards frequency and design to secure the established market and the winning of new markets?’
• When a new line is launched, are ‘the efforts of all departments (design, production, advertising and selling) united behind the new venture, focused as to time, quantity and range of effort?’
• Does the company make a constant and systematic study of the products and methods of competitors?
• Who determines the sales objectives for all the company’s lines?
• Who decides what standard of quality the business should aim to achieve?
In many organisations answers to these all-important questions are by no means clear. The questions may go unanswered until the disastrous results of negligence become all too apparent. But look at the Urwick questionnaire again. The issues covered cannot be left to marketing alone. They cover or touch upon every aspect of the business as a whole. ‘The efforts of all departments of the business (design, production, advertising and selling)’ are required, not only for launching new products, but to optimise the value created – starting with the numbers on the top line.
The trio of Harvard authors – Kotler, Rackham and Krishnaswammy – provide twenty short statements with which you may strongly disagree, disagree, neither agree nor disagree, agree or strongly agree. The statements range from ‘Our sales figures are usually close to the sales forecasts’, via ‘The heads of sales and marketing regularly confer about upstream issues such as idea generation, market sensing and product development strategy’, to ‘Sales and marketing actively participate in the preparation and presentation of each other’s plans to top executives’.
THE UNDEFINED BOX
The higher the score on this searching examination, the higher the level of ‘integration’. My guess is, however, that most businesses fit into the ‘undefined’ box, where the two functions have grown independently, and ‘each is preoccupied largely with its own tasks and agendas’ and ‘doesn’t know much about what the other is up to – until a conflict arises’. In such circumstances, the top line, revenue, will inevitably be placed a very long way below potential – and nowhere near the performance of world champion Joe Girard.
You can argue that a retail car salesman, operating in a business which has no production, design or new product functions, isn’t a useful model for the typical company. But note the way in which Girard integrated his sales activity with the dealership’s after-sales services. Observe how he lowered the barriers that usually separate the two operations. See how the hero treated his customers as true partners in the operation.
Then compare Girard’s class act with the ‘biggest mistakes’ attributed to American sales reps by two HBR contributors from the Forum Corporation. A survey of 138 business-to-business buyers found that the biggest number (26%) were guilty of failing to follow the customer’s buying process. Another 18% ‘don’t listen to my needs’. Then, 17% ‘don’t follow up’. In other words, 61% of these sales people treated the customer within attentive disrespect.
Remarkably, ‘charge high prices’ is right down the bottom, in a bunch accounting for a mere 2% of the sales errors. The HBR, Urwick and 21st century management all point to the same huge conclusion. Either pull together, or the bottom line will be ravaged by the mistakes at the top: the errors at the top of the P&L that are created by top management’s failure to advance from ‘undefined’ to real integration.
Improving Your Children’s Social Skills

Research shows that children with good social skills make friends easier, do better at school and are more resilient to life’s blows.
Social skills are behaviors which help others feel comfortable with us and help us make friends. By teaching your children social skills such as manners and good eye contact, you are helping your child develop vital strategies for being successful in their relationships. Karen McIlveen, principal of The Grace Academy, says that teaching your children these skills gives them confidence and boosts their self-esteem. “When a child knows what to say and how to act in any situation, it eases their anxiety and allows them to act confidently.”
Children need to learn proper manners and social skills now more than ever. Competition for spots in universities and jobs is becoming tougher and the young people with well developed and natural social skills will stand out and have an advantage over their peers. Knowing the proper social graces allows children to feel confident and poised.
Maura Graber, director of The R.S.V.P. Institute of Etiquette, said: “During one’s teen years, it is even harder to feel sure of oneself, as teens are in that confusing position of being between childhood and adulthood. It is human nature to ‘act out’ when unsure of the proper behavior for any given situation. Teens need manners as social tools, to navigate their way through the differing social events they will encounter as they grow up into mature adults.” After attending a course on etiquette and other social skills at Grace Academy, Toralee, 14, responded that she learned a lot of important life skills. “The course was great! I especially enjoyed learning about posture. I think any teenager in 21st century life would really enjoy it and it would be of great use to them.”
It is often assumed that social skills will be acquired by osmosis. However, while some social skills are learned implicitly, all children would benefit from being taught social skills.

Strategies for improving your children’s social skills:
1) Talk to your children about why manners are important. Use examples to illustrate your point. “When your friend came over yesterday and didn’t say hello to me, it hurt my feelings. That’s why it is important for you to always say hello when you go into someone’s house.”
2) Model good manners and courteousness. Children will be watching their parents to see how they behave. If you are a bit unsure of what is still relevant today, look it up on the net or go to the library.
3) Practice good manners with your children daily. Practice morning greetings, table manners, introducing friends and offering to help, etc. Some manners need to be taught through role-playing as children may not have regular opportunities to practice them, such as how to introduce mum to your teacher.
4) Make use of the television. Ask your children to evaluate the behavior of people in shows. Are they being polite? Is that the way a kid should talk to their parent? Use the situations to get your child to think about how it could have been done differently. Get them to think about what they see instead of blindly accepting the behavior as normal.
5) Get into the habit of sitting at the table at least 3 times a week. This allows many opportunities to practice courtesy and conversation. Even if you eat in front of the TV, make sure your children use good manners.
6) Every social situation provides a teaching opportunity. Take a few minutes to prompt your child. “There is a new kid over there. How would you start a conversation with him?”
If parents are not comfortable teaching their children these skills or just don’t have the time, there are now courses available at various finishing schools or etiquette schools
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